Klaviyo and Email Marketing Canada
Email flows and campaigns that turn your list into consistent revenue.
Klaviyo setup, automated flows, campaign management and list growth strategies for e-commerce brands that want email to be their highest-ROAS channel.
What you get
Full email marketing service.
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Email audit - Review of current flows, campaigns, deliverability, open rates and revenue attribution to identify the biggest gaps before any build begins.
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Platform setup and migration - Klaviyo, ActiveCampaign or Mailchimp setup, Shopify/WooCommerce integration and list import with proper segmentation.
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Automated flow development - All 7 essential e-commerce flows built: welcome, abandoned cart, browse abandonment, post-purchase, win-back, back-in-stock and price drop.
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Campaign management - Monthly email campaigns planned, designed, written and sent to segmented lists with A/B testing on subject lines and content.
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Deliverability optimization - SPF, DKIM and DMARC authentication, sending warm-up, engagement segmentation and spam complaint monitoring.
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List growth - Exit-intent pop-ups, lead magnets, sign-up form optimization and capture rate testing to grow your list with qualified subscribers.
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Segmentation strategy - Behavioral, purchase history and engagement-based segments built so each subscriber gets relevant emails rather than batch-and-blast campaigns.
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Monthly reporting - Open rate, click rate, CTOR, revenue attributed, list growth and deliverability metrics reported monthly with optimization actions.
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What to expect
Week 1 is email audit and platform setup or migration. Weeks 2-3 are flow build and deliverability configuration. Week 4 is first campaign. Month 2 is campaign cadence and A/B testing. Most Klaviyo accounts we audit are leaving 20-40% of attributable email revenue on the table from missing or broken flows.
"Email is the highest-ROAS channel in e-commerce when flows are built correctly. Most accounts we inherit have missing flows that represent thousands of dollars a month in unrealized revenue."
Our process
How we build your email marketing system.
1
Week 1
Audit and platform setup
Full email audit identifying missing flows, deliverability issues and segmentation gaps. Platform configured or migrated. Shopify or WooCommerce integration verified. List imported and segmented. Authentication (SPF, DKIM, DMARC) configured.
2
Weeks 2-3
Flow build
All automated flows built, designed and copywritten. Each flow reviewed and approved before activation. Trigger conditions, timing and suppression logic configured. Email templates built to brand specifications with mobile-first design.
3
Week 4
Campaign launch and cadence
First campaign sent to segmented list. Sending warm-up plan followed for new domains. Subject line A/B tests structured. Campaign calendar for the next 60 days planned and approved. List growth pop-ups and capture forms deployed.
4
Ongoing
Optimization and growth
Monthly campaign execution, flow performance review and A/B test analysis. New segments built as list grows. Seasonal campaign planning 4-6 weeks in advance. Quarterly flow audits update copy and creative to prevent fatigue.
Email results
What our email marketing achieves.
0%
Avg. share of e-commerce revenue attributed to email after 90 days
0%
Avg. open rate on welcome series emails we build
0 flows
Essential automated flows built for every e-commerce client
FAQ
Email marketing questions answered.
We specialize in Klaviyo (e-commerce), ActiveCampaign (B2B and lead nurturing), Mailchimp, HubSpot Email, Brevo (Sendinblue) and GoHighLevel. For e-commerce brands, Klaviyo is our recommendation for its native Shopify and WooCommerce integration and advanced flow capabilities. Platform selection depends on your tech stack and list size.
The seven essential Klaviyo flows: Welcome series (new subscriber to first purchase), Abandoned cart recovery, Browse abandonment, Post-purchase (thank you plus cross-sell), Win-back (lapsed customers), Back-in-stock and Price drop alerts. These seven flows alone typically generate 25-40% of total email revenue for well-set-up accounts. We build all seven before moving to campaign strategy.
Deliverability is determined by sender reputation, list hygiene and engagement rates. We set up proper authentication (SPF, DKIM, DMARC), implement sending warm-up for new domains, segment lists by engagement (sending to engaged subscribers first), suppress unengaged contacts regularly and monitor spam complaint rates. We never use purchased lists or single opt-in without explicit consent.
E-commerce brands: 2-4 campaigns per week to engaged segments is sustainable. B2B brands: 1-2 per week for leads, less frequent for customers. More important than frequency is relevance - segmentation ensures the right people get the right messages. Sending to your entire list every time is the fastest way to burn deliverability.
Yes. We design and implement list growth tactics: email capture pop-ups (exit intent, scroll depth, timed), lead magnets, quiz funnels, gated content and SMS-to-email capture flows. We also optimize existing sign-up forms for conversion rate. List growth is only valuable when combined with proper segmentation and engagement from day one.
Key metrics we track: open rate, click rate, click-to-open rate (CTOR), conversion rate, revenue per email, unsubscribe rate, spam complaint rate and list growth rate. For Klaviyo, we also track attributed revenue across flows and campaigns. We report monthly with comparison to previous period and industry benchmarks for your vertical.