Google Ads and Meta Ads Management Canada
Paid ads managed for ROAS, not clicks and impressions.
Google Ads, Meta Ads and performance marketing campaigns built around your margins, funnel and real conversion data - not vanity metrics that don't move revenue.
What you get
Full paid ads management.
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Account audit - Full review of existing campaigns, quality scores, wasted spend and structural issues before any changes are made.
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Campaign strategy - Full-funnel campaign architecture: prospecting, retargeting and retention with appropriate budget allocation per stage.
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Google Ads management - Search, Shopping, Performance Max and YouTube campaigns with negative keyword management, bid strategy optimization and Quality Score improvement.
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Meta Ads management - Facebook and Instagram prospecting and retargeting with audience testing, creative rotation and catalog campaigns for e-commerce.
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Ad creative production - Static creative, carousel copy and video scripts produced and tested systematically - new creative variations introduced monthly.
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Conversion tracking setup - GA4, Google Ads and Meta Pixel configured correctly with server-side events where available for accurate attribution data.
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A/B testing program - Systematic testing of headlines, creative, audiences and landing pages with statistically significant sample sizes before declaring a winner.
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Weekly and monthly reporting - Spend, ROAS, CPA and conversion data reported with clear optimization actions taken and planned for the next period.
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What to expect
Week 1 is account audit and campaign rebuild or restructure. Weeks 2-4 are learning phase - do not judge performance in the first month. Month 2 is optimization based on real data. Month 3 is scaling what works and cutting what doesn't. Most accounts see ROAS improvement by month 2.
"The first month is not about results. It is about building the measurement infrastructure and campaign structure that makes month 3 actually profitable."
Our process
How we manage your paid ads.
1
Week 1
Audit and rebuild
Full account audit identifying wasted spend, structural issues and conversion tracking gaps. Campaign structure rebuilt or optimized. Conversion tracking verified and server-side events configured. Historical data baseline recorded.
2
Weeks 2-4
Launch and learning phase
New campaigns launched. Audience, keyword and creative A/B tests run with controlled variables. Budget managed conservatively while algorithms learn. Weekly performance check-ins with early data review and quick optimizations.
3
Month 2
Data-driven optimization
Optimization decisions made using real conversion data: pause underperforming ad groups, scale winning audiences, refine bidding strategy and introduce new creative based on performance. ROAS targets set for month 3 based on learned data.
4
Month 3+
Scale and compound
Scale budgets into proven campaigns and audiences. Introduce new ad formats and channels based on performance data. Quarterly strategy reviews expand into new keyword clusters or audience segments as ROAS targets are consistently met.
Paid ads results
What our paid ads management achieves.
0x avg ROAS
Avg. ROAS improvement after first 90 days of management
0% lower CPA
Avg. cost-per-acquisition reduction vs previous management
0+
Active paid ads accounts managed across Google and Meta
FAQ
Paid ads questions answered.
We manage Google Ads (Search, Shopping, Display, YouTube, Performance Max), Meta Ads (Facebook and Instagram - feed, stories, reels, carousel), LinkedIn Ads (lead gen forms, sponsored content), and Microsoft Ads. Platform selection depends on your target audience and goals - we recommend based on where your customers actually spend time, not what's easiest to run.
ROAS varies by industry, margins and funnel maturity. E-commerce brands on Google Shopping typically achieve 4-8x ROAS at scale. Meta Ads for e-commerce often runs 2.5-5x ROAS. B2B lead generation is measured in cost-per-qualified-lead rather than ROAS. We set realistic targets in month 1 based on your margins and competitive landscape, not generic benchmarks.
We build campaigns around your conversion funnel: prospecting (finding new audiences), retargeting (re-engaging visitors and abandoners) and retention (upselling existing customers). Each stage gets dedicated budget, creative and bidding strategy. We use Performance Max for Google Shopping at scale and manual campaign structures for search and social where control matters.
Yes. We produce static ad creative, carousel copy and video ad scripts as part of our managed service. For e-commerce brands we create product-focused creative using your existing imagery and brand assets. We run systematic A/B tests on headlines, creative formats and CTAs - improving creative performance based on data rather than guesswork.
Minimum recommended ad spend is $3,000/month for Google Ads or Meta Ads to generate statistically meaningful data for optimization. Below this threshold, learning phases take too long and the management cost-to-spend ratio is unfavorable. There is no maximum - we manage accounts spending $200K+ per month with the same data-driven approach.
Weekly performance snapshots and monthly deep-dive reports covering: spend, impressions, clicks, CTR, conversion rate, CPA, ROAS, and attribution analysis. We use your actual first-party data wherever possible - not just the numbers Google or Meta report in-platform, which often overcount conversions through attribution overlap.