Social Media Management Canada
Social media content that builds audience, not just follower counts.
Strategy, content creation, community management and growth campaigns for Instagram, LinkedIn, TikTok and X - built around what actually moves your business metrics.
What you get
Full social media management.
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Account audit - Review of existing accounts, competitor analysis, audience research and content performance benchmarking before strategy is set.
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Content strategy - Platform-specific content pillars, posting cadence, brand voice guidelines and 3-month content calendar planned before go-live.
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Graphic design - On-brand static posts, carousel designs, story templates and highlight covers designed to your brand guidelines monthly.
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Caption writing - Platform-appropriate captions with strategic hashtag research, CTAs and voice consistency across all posts.
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Scheduling and publishing - Posts scheduled at optimal times for your audience using scheduling tools with approval workflow before publishing.
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Community management - Comment responses, DM management and engagement with relevant accounts handled within business hours.
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Reel and short-form video - Script, direction and editing for Instagram Reels and TikTok content using your footage or stock assets (monthly allocation).
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Monthly reporting - Reach, impressions, engagement rate, follower growth, link clicks and story completion rates reported with content performance analysis.
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What to expect
Month 1 is strategy development and content calendar creation. Month 2 is consistent publishing and community management. Month 3 is performance analysis and content optimization. Social media is a compounding investment - engagement rates typically improve month-over-month as audience quality grows.
"A brand with 2,000 engaged followers who buy is worth more than 50,000 passive ones who scroll past. We focus on the right metric."
Our process
How we manage your social media.
1
Month 1
Strategy and setup
Account audit, competitor research and audience analysis. Content pillars defined, brand voice documented and 90-day content calendar built. Profile optimization and bio updates across all managed platforms. Creative templates designed for ongoing use.
2
Month 2
Consistent publishing
Full content production and scheduling at agreed cadence. Community management begins. Engagement with relevant accounts in your niche to build organic reach. First performance data collected with early format testing.
3
Month 3
Performance optimization
Content performance reviewed by format, time, topic and creative style. Top-performing content types get more budget and volume. Underperforming formats adjusted or replaced. Engagement rate benchmarks reset for month 4 targets.
4
Ongoing
Compound growth
Monthly strategy reviews adjust to platform algorithm changes and seasonal trends. Quarterly content refresh introduces new formats and series concepts. Annual brand voice review ensures content stays aligned as your business evolves.
Social media results
What our social media management achieves.
0x
Avg. engagement rate improvement vs client baseline in month 3
0+
Active social media accounts managed across Instagram and LinkedIn
0 hrs
Avg. community response time for comments and DMs
FAQ
Social media questions answered.
We manage Instagram, LinkedIn, TikTok, X (Twitter), Facebook, Pinterest and YouTube Shorts. Platform selection is based on your audience - B2B brands get LinkedIn and X focus, e-commerce brands get Instagram and TikTok. We recommend starting with two platforms and building audience there before expanding, rather than posting mediocre content everywhere.
Our retainers include: monthly content strategy, graphic design for posts and stories, caption writing, hashtag research, scheduling and publishing, community management (responding to comments and DMs within business hours) and monthly performance reporting. Reel and video production is available as an add-on.
We publish 4-7 posts per week depending on your retainer tier and platform requirements. Instagram content mix includes feed posts, stories (daily) and 2-3 reels per month. LinkedIn content is typically 3-5 posts per week focused on thought leadership and industry insights. Quality and consistency beat volume.
Month 1 is strategy - we audit your existing accounts, research competitors and analyze what content performs in your industry. We define 4-6 content pillars (recurring themes your audience cares about), set a posting cadence, establish brand voice guidelines for social and create a 3-month content calendar before any post goes live.
Organic follower growth comes from consistently valuable content, not tricks. We focus on engagement rate (the percentage of existing followers who interact with your content) over raw follower count. An account with 2,000 highly engaged followers outperforms one with 50,000 passive ones for most business goals. We will be honest if your expectations are unrealistic.
Yes. We identify, vet and coordinate micro-influencer partnerships (10K-100K followers) relevant to your niche. We manage outreach, content brief creation, approval workflows and performance tracking. Influencer selection is based on audience authenticity metrics - not just follower count.