The core Amazon Brand Registry benefits come down to control: over your listing content, your advertising formats, and your brand's presence on the marketplace. For any seller building a long-term DTC or wholesale brand in the US, UK, Canada, or EU, enrollment is the foundation — not an optional upgrade.
What Brand Registry Unlocks in 2026
- A+ and Premium A+ content — Rich product descriptions that lift conversion
- Sponsored Brand and Video ads — Formats unavailable to unregistered sellers
- Brand Store — A dedicated multi-page storefront on Amazon
- Project Zero and Report a Violation — Tools to remove counterfeit and hijacked listings
- Manage Your Experiments — A/B test titles and main images on live listings
- Amazon Posts and Brand Analytics — Engagement and search data for registered brands
Each unlock compounds. A+ content improves conversion; better conversion improves organic rank; Sponsored Brand ads protect branded search; Brand Analytics reveals which search terms actually drive sales. Our Brand Registry service handles enrollment and the content buildout that follows.
Brand Registry Eligibility Requirements
You need an active registered trademark — text or image mark — in each marketplace where you enroll. Pending applications generally don't qualify unless your IP office supports pending marks in Amazon's system for that country.
- Trademark registered with USPTO (US), EUIPO (EU), UK IPO, CIPO (Canada), or equivalent
- Brand name must match the trademark exactly on packaging and listings
- Amazon account must be enrolled as a Professional seller
- Access to the trademark owner contact email for verification codes
Amazon's Brand Registry portal walks through verification. The process typically takes 1–5 business days once documents are submitted correctly.
How to Enroll in Brand Registry
- Confirm your trademark is active in the target marketplace
- Go to brandregistry.amazon.com and sign in with your Seller Central credentials
- Submit trademark registration number, brand name, and product categories
- Verify ownership via the code sent to your trademark correspondent email
- Enroll each ASIN under the brand — Amazon may require product images showing the mark on packaging
Enroll before hijackers appear. It's far easier to establish brand ownership proactively than to dispute a listing after a bad actor has attached to your ASIN.
Protect Your Brand and Stop Hijackers
Hijackers attach to listings with competitive offers — often counterfeit or unauthorized inventory. Brand Registry gives you Report a Violation and, for eligible brands, Project Zero's self-service removal. Document your packaging, trademark, and authorized distribution channels so you can respond quickly.
Pair Registry with consistent A+ content and brand store design that makes counterfeits visually obvious to buyers. Strong brand presentation reduces the conversion hijackers steal even before you remove them.
Frequently Asked Questions
Is Amazon Brand Registry free?
Yes — enrollment has no fee from Amazon. You pay for trademark registration through your country's IP office (USPTO, EUIPO, etc.), which is a separate cost typically ranging from a few hundred to over a thousand dollars depending on jurisdiction and filing class.
Can I enroll Brand Registry with a pending trademark?
In some marketplaces Amazon accepts pending trademarks through the IP Accelerator program or country-specific rules. Check current eligibility in the Brand Registry portal for your region — policies vary by country.
How do I remove hijackers from my Amazon listing?
Use Brand Registry's Report a Violation tool with evidence of trademark ownership and unauthorized selling. Project Zero allows eligible brands to remove counterfeits directly. Persistent cases may require escalated appeals through Seller Support.
Confirm your Registry readiness
We'll verify trademark eligibility, enrollment steps, and hijacker exposure for your US or EU market.
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