Amazon SEO and listing optimization that ranks and converts.
Keyword research against real Amazon search behaviour, then titles, bullets, backend terms and A+ content rebuilt around it — for shoppers, Amazon's algorithm and Rufus.
Great products lose to better listings.
Invisible for the terms that sell
If a keyword isn't in your listing, you rarely rank for it — no matter how good the product is.
Written for robots or humans, not both
Keyword-stuffed titles repel shoppers; beautiful copy without keywords never gets seen.
AI shopping assistants read your listing
Rufus answers shopper questions from your content. Thin listings get skipped.
Listings built for search and for the sale.
Keyword and competitor research
The terms your buyers actually use, and the gaps your competitors leave open.
Title, bullet and description rewrites
Readable on a phone, complete for search, and clear about why to buy.
Backend search terms
The hidden keywords that widen your reach without cluttering the listing.
A+ content alignment
Your existing A+ modules updated to reinforce the same keywords and answer buyer questions.
How a listing gets rebuilt
Research
Keywords, competitors and the questions shoppers ask about your product.
Rewrite
Title, bullets, description and backend terms rebuilt around the research.
Publish in stages
We change listings in measured steps so rank is protected and results are readable.
Track and refine
Keyword rank and conversion tracked weekly, then refined.
How it is priced
Up to 5 listing optimisations a month are included in Amazon Store Management — $999/month. Want Amazon listings and Google SEO for your own site run together? That is our Amazon & Google SEO plan, also $999/month.
Not included: product photography and video, A+ content designed from scratch (a separate add-on) and guaranteed rankings.
Amazon SEO is not Google SEO
On Google, ranking is mostly about relevance and authority. On Amazon, the algorithm is deciding which listing is most likely to sell to the person searching. Relevance still gets you into the results — if the keyword is not in your listing, you generally will not rank for it — but conversion rate, sales velocity, price, reviews and stock all influence where you sit once you are there.
If you want to start on your own, our free Amazon keyword tool turns a product phrase into grouped keyword ideas you can check against Amazon’s own search bar.
That is why we do not treat listing work as copywriting. Keyword research sets what the listing has to cover, the rewrite makes it persuasive to a shopper on a phone, and we change it in measured steps so we can see what each change did.
How this works alongside Amazon PPC
They are different jobs that feed each other, and we do not pretend one is the other. Advertising buys placement immediately; listing work decides how many of those clicks turn into orders, and whether you hold organic position once the ads stop. A listing that converts makes the same ad budget go further — and the search-term data from your campaigns is one of the better sources of keywords worth optimising for. If PPC is in scope, that is Amazon PPC management, which sits in the same $999 plan.
Who this suits
Brands with a product that already sells but a listing that has not been revisited since launch, sellers whose category has moved on around them, and anyone who suspects they are invisible for the terms that actually matter. It is a poor fit if the underlying problem is price, margin or a product nobody is searching for — we will tell you that after the audit rather than bill you for listing work that cannot fix it.
Listing optimisation, answered
How long do Amazon listing changes take to rank?
Will changing my title hurt my ranking?
Do you write A+ content?
Do you sell Amazon SEO as a separate package?
Do you optimise listings for Amazon Rufus?
Amazon SEO guides
Get a free listing audit
Send us your ASINs. We'll show you the keyword gaps and conversion problems within 24 business hours.
