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Amazon listing optimisation

Amazon SEO and listing optimization that ranks and converts.

Keyword research against real Amazon search behaviour, then titles, bullets, backend terms and A+ content rebuilt around it — for shoppers, Amazon's algorithm and Rufus.

Get your free audit See the $999 Amazon plan Up to 5 listings a month on the $999 plan.
The problem

Great products lose to better listings.

Invisible for the terms that sell

If a keyword isn't in your listing, you rarely rank for it — no matter how good the product is.

Written for robots or humans, not both

Keyword-stuffed titles repel shoppers; beautiful copy without keywords never gets seen.

AI shopping assistants read your listing

Rufus answers shopper questions from your content. Thin listings get skipped.

What we do

Listings built for search and for the sale.

Keyword and competitor research

The terms your buyers actually use, and the gaps your competitors leave open.

Title, bullet and description rewrites

Readable on a phone, complete for search, and clear about why to buy.

Backend search terms

The hidden keywords that widen your reach without cluttering the listing.

A+ content alignment

Your existing A+ modules updated to reinforce the same keywords and answer buyer questions.

How it works

How a listing gets rebuilt

Research

Keywords, competitors and the questions shoppers ask about your product.

Rewrite

Title, bullets, description and backend terms rebuilt around the research.

Publish in stages

We change listings in measured steps so rank is protected and results are readable.

Track and refine

Keyword rank and conversion tracked weekly, then refined.

How it is priced

Up to 5 listing optimisations a month are included in Amazon Store Management — $999/month. Want Amazon listings and Google SEO for your own site run together? That is our Amazon & Google SEO plan, also $999/month.

Not included: product photography and video, A+ content designed from scratch (a separate add-on) and guaranteed rankings.

What it covers

Amazon SEO is not Google SEO

On Google, ranking is mostly about relevance and authority. On Amazon, the algorithm is deciding which listing is most likely to sell to the person searching. Relevance still gets you into the results — if the keyword is not in your listing, you generally will not rank for it — but conversion rate, sales velocity, price, reviews and stock all influence where you sit once you are there.

If you want to start on your own, our free Amazon keyword tool turns a product phrase into grouped keyword ideas you can check against Amazon’s own search bar.

That is why we do not treat listing work as copywriting. Keyword research sets what the listing has to cover, the rewrite makes it persuasive to a shopper on a phone, and we change it in measured steps so we can see what each change did.

How this works alongside Amazon PPC

They are different jobs that feed each other, and we do not pretend one is the other. Advertising buys placement immediately; listing work decides how many of those clicks turn into orders, and whether you hold organic position once the ads stop. A listing that converts makes the same ad budget go further — and the search-term data from your campaigns is one of the better sources of keywords worth optimising for. If PPC is in scope, that is Amazon PPC management, which sits in the same $999 plan.

Who this suits

Brands with a product that already sells but a listing that has not been revisited since launch, sellers whose category has moved on around them, and anyone who suspects they are invisible for the terms that actually matter. It is a poor fit if the underlying problem is price, margin or a product nobody is searching for — we will tell you that after the audit rather than bill you for listing work that cannot fix it.

Common questions

Listing optimisation, answered

How long do Amazon listing changes take to rank?
There is no fixed timeline. It depends on competition for your keywords, your catalogue and listing quality, conversion rate, sales history and inventory. Low-competition terms often move sooner. We change listings in measured steps and track rank weekly.
Will changing my title hurt my ranking?
Big changes can cause short-term movement. That is why we change listings in measured steps and track rank weekly, so any dip is caught and reversed quickly.
Do you write A+ content?
Updating your existing A+ modules is included. Designing A+ content from scratch is $299 per ASIN.
Do you sell Amazon SEO as a separate package?
No. Listing optimisation is part of Amazon Store Management at $999 a month, which covers up to 5 listings a month alongside PPC, inventory and account health. There is no separate SEO retainer and no per-keyword pricing. Full scope and limits are on the pricing page.
Do you optimise listings for Amazon Rufus?
Yes. We write listings that answer the questions shoppers actually ask, which is what AI shopping assistants draw on.
Is your listing losing sales?

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