Shopify conversion optimisation

Shopify conversion rate optimisation, one test at a time.

A monthly CRO review, two A/B tests a month and a prioritised fix list — on the product, cart and checkout pages that carry your revenue.

Get your free audit See the $999 Shopify plan Included in the $999 Shopify plan.

The problem

You already paid for the traffic. It is leaving.

Visitors who never add to cart

Unclear value, weak product pages or missing trust signals send buyers back to Google.

Guesswork redesigns

A full redesign based on opinion is expensive and often converts worse than what you had.

Checkout friction

Surprise shipping costs, forced accounts and slow pages lose buyers at the last step.

What we do

Evidence-led improvements, every month.

Monthly CRO review

Analytics, recordings and funnel data turned into a prioritised list of fixes.

Two A/B tests a month

Product page, cart and checkout experiments with a clear hypothesis and a winner.

Cart and checkout audit

A quarterly review of every step between add-to-cart and order confirmation.

Trust and merchandising

Reviews, shipping clarity, bundles and guarantees placed where they change decisions.

How it works

How a month of CRO works

Measure

We review where visitors drop off and why.

Prioritise

Fixes ranked by likely revenue impact and effort.

Test

Two A/B tests run on the highest-impact ideas.

Ship the winners

Winning variants go live; the next tests are queued.

How it is priced

CRO is included in Shopify Store Management — $999/month, with a monthly CRO review and two A/B tests. Testing-app subscriptions, if needed, are paid by you directly.

Not included: paid ads management, a full site redesign (see eCommerce development) and Shopify subscription or app fees.

What you get

What a CRO engagement actually produces

Conversion work goes wrong when it becomes a list of best-practice tweaks nobody measures. Ours is deliberately small and repeatable: look at where people are dropping out, pick the change most likely to matter, test it properly, keep it or revert it, write down what happened.

In practice a month gives you a review of how product, cart and checkout are performing, two A/B tests actually run rather than suggested, a prioritised fix list with the reasoning attached, and a written report on the Friday. Nothing is changed on your store without it being on that list first.

Who this suits

Stores already getting traffic — from ads, search or both — where the spend is producing sessions but not orders. If the store is very new or traffic is still thin, there is not enough data for a test to mean anything, and we will say so: at that stage Shopify SEO or speed work usually does more for you than testing does.

We do not promise a conversion-rate number. Anyone who does is guessing about your traffic, your product and your price. What we commit to is the cadence and the evidence behind each change.

Common questions

Shopify CRO, answered

What is a good Shopify conversion rate?

There is no single good number: price point, category, device and traffic source swing conversion rates widely, so published averages are a poor target. We benchmark against your own baseline and improve from there.

How long does an A/B test take?

Until it has enough traffic to call a winner — often two to four weeks. Low-traffic stores get fewer, bolder tests.

Do I need a redesign?

Usually not. Most conversion gains come from clearer product pages, better trust signals and a smoother checkout, not a new theme.

Which tools do you use?

Shopify analytics, GA4 and a testing app suited to your store and traffic. We'll recommend one before any cost is incurred.

Keep reading

Shopify Store ManagementThe $999/month plan CRO is part of.Shopify speed optimisationFaster pages convert better.Shopify vs AmazonWhere each channel fits.

Traffic but not sales?

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